Video Marketing And Why To Use You Tube

If you want to generate more traffic to your product or website, you should try using You Tube. If you make a good video and download it onto this site, you may be very surprised at the traffic that you will generate.

You Tube was started on the 15th of February 2005 by Chad Hurley, Steve Chen and Jawed Cawin, who were former Pay Pal employees. These guys created a casual and informal feel to the site, and encouraged people to send in informal video clips that they had taken themselves.

U Tube has become one of the top most visited sites on the internet since then. In the four months after it started, it got 4 million visitors. In October 2006, Google bought the site out for $1.65. You Tube also won time magazine's award that year for the best invention. More than 65 000 videos are downloaded onto You Tube every day. Prior to You Tube there was no easy way to share ones video's online. You Tube made this easier and accessible for everybody.

Online video is probably the fastest growing source of advertising on the internet at the moment. Savvy internet marketers have realized this and have taken full advantage. You Tube is a great way to drive traffic to your website if you do it properly. The traffic that you will get from You Tube is usually high quality traffic, and it is free.

Before making your online video, you need to know who your target market is. You also need to establish what keywords your target market is typing into the search engines. Focus on the type of person you want to attract when generating your keyword list. Doing good keyword research before you make your video will save you lots of time and frustration. Check on Google and see how many other video's are on the first three pages of Google for your chosen keywords. If there are none, you will have a good chance of getting yours up there.

Tag your video with lots of relevant keywords. This will help your video to be found and viewed. The more views you get the more popular your video will become. Use internet tools such as WordTracker to find good keywords. Use some of your keywords in the title of the video and then use lots of relevant keywords in the tags. In this way you will get found a lot easier without having to advertise too hard. Investing some time in finding great keywords for your video will be time well spent.

Aim to make your video one that will be well worth watching. An entertaining and informative video will get you many views and sales for years to come.


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Michel Maling enjoys learning and sharing ideas with other internet marketers. She believes in learning and putting into action what you learn on a regular basis to Profit Online From Home.